I recently bought a Bosch Colt Router because so many guys seem to like theirs. I also liked the square base. Anyway, i thought i'd look 'em up ( AFTER i bought, as is all too often the case ), and learned that Bosch has a LOT of divisions and brands. In the power tools division alone are: Bosch Dremel Skil Freud RotoZip Vermont American ( blades and bits ) CST/Berger ( laser and optical level, range and measuring systems ) Glmour ( Lawn and Garden tools ) Sia Abrasives ( all kinds of belst/paper/discs etc ) Nelson ( lawn sprinklers and spray nozzles ) YOW! would not have guessed that all these brands are subsidiaries of Bosch. And they are just a small behemoth, you want to look into something really scary, look into ViaCom.